‘How to Stay One Step Ahead With Your Marketing Campaigns’ – Small Business Trends
Drew Hendricks says, “In the last few years, small businesses have invested larger and larger portions of their revenue into marketing, a crucial, yet notoriously delicate part of any business’ growth and longevity. A successful marketing campaign can increase sales, raise your prestige, and allow you to compete with larger companies, but for small businesses there’s not much room for error. It’s too easy to pour valuable resources into undercooked marketing campaigns with limited ROI.
But how can one know what campaigns are designed to triumph? Marketing is all about maximizing conversions. Maximizing conversions is all about A/B testing. A/B testing, or split testing, is a simple experimental design that, when applied to marketing campaigns, helps you understand what’s converting best. For a small business, this might mean creating two versions of a piece of your marketing content, like a Facebook post, and testing Post A and Post B on your audience. Then, whichever post leads to the most measurable positive results, such as shares or likes, wins.
A/B testing is an easy, fast, and relatively cheap way to incrementally improve your marketing campaigns. And incremental change for the better will result in substantial growth in the long-term. In the end, A/B testing will bring you closer, step-by-step, to creating artful marketing campaigns that hook and delight consumers”.
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