Shannon Matthews says, “Everyone is on social media. And that’s not (much of) an exaggeration: There are more than 2.3 billion active social media users worldwide in 2016, according to We Are Social. That number is up 10% from 2015.

With billions of users all over the world, social media is a great platform for sharing your message. But with so many users comes a lot of extra noise. So how do you rise above it and grab your audience’s attention?

You may already be following best-practices and boosting your engagement on social media with simple tactics such as pictures in your tweets. However, such a tactical approach helps only after you’ve already gotten in front of your target audience. With all of the content being daily shared on social media, getting in front of an audience can be a little trickier than you think. But it’s not impossible. It takes is the right strategy and a fierce commitment to executing on and regularly revisiting that strategy”.

Marketing Video: How to Rise Above the Social Media Noise

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