Ehsan Jahandarpour says, “When it comes to growth hacking and digital marketing, it’s vital to leverage marketing automation and implement a solid customer journey optimization strategy that helps you save time, money, and quickly acquire more customers.

What is Marketing Automation?

In plain English, marketing automation refers to the technologies that enable you to automate, and measure your marketing activities, workflows and strategies to attract more customer faster, and generate a higher return of investment (ROI).

If implemented correctly, you can nurture your visitors and leads, and walk them through an engaging journey that you designed in yourcustomer journey optimization strategy. Then you can convert them into lifetime customers, who are not easily swayed to your competitor’s product”.

9 Ways to Save Time and Money With Marketing Automation

Entrepreneur

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