Tim Peterson says, “A little over a year since announcing Facebook would support vertical videos, the social network is making that support more obvious in people’s mobile news feeds, a Facebook spokesperson confirmed.

“We know that people enjoy more immersive experiences on Facebook, so we’re starting to display a larger portion of each vertical video in News Feed on mobile,” the spokesperson said in an email.

Previously vertical videos were cropped into squares when displayed in people’s news feed, and people had to click to see the vertically oriented version. Not anymore. Now vertically formatted videos, including ads and Live broadcasts, will appear as vertically formatted videos in iOS and Android users’ news feeds.

“If this is rolling out wide, it’s because Facebook has tested it at scale and data shows that people prefer to engage with vertical video,” said Jason Stein, CEO of digital agency Laundry Service and media company Cycle. “If that is the case, it is in line with many other trends on mobile, including what Snapchat has pioneered and Instagram now also has in its feed”.

Facebook now officially showcases vertical videos in mobile news feeds

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