Charles Crawford says, “How will your retail customers be preparing for the holidays this winter — and how can you reach out to them to get them into your store during the holiday shopping season? A study by Facebook about holiday shopping intentions has some useful insights.

First, Facebook found, holiday preparation is rapidly going mobile. Consumers connecting with friends and family, browsing and buying are increasingly using mobile devices to do so. In addition, social media is also becoming a bigger influence on holiday shopping purchases, the study reports. Here are five ways your store can use social media marketing to drive sales for the holidays.

Holiday Promotion Ideas for Social Media

1. Help Your Customers Celebrate on Social Media

Last year, Facebook users shared 26 percent more posts, photos and videos during the holidays than at other times of the year. In particular, 49 percent more video posts were shared. You can strike a chord with customers by celebrating with mobile-friendly Facebook posts. Share news about seasonal sales, hot products you have in-store and great gift ideas“.

5 Social Media Marketing Ideas for the Holidays Drawn From This Facebook Study

Business.com

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