Margot Mazur says, “Video production is not just about making videos for awareness purposes. In our experience, using video strategically can help you at every step of the marketing funnel from lead generation to revenue growth.

In order to reach these goals, savvy marketing teams want to make videos that drive conversions. Whether you’re hoping someone will find your website organically, sign up for a product demo, or even purchase your product — a well strategized video can help boost your conversion rate.

A video that converts needs to be clear in its goal. What do you want this video to accomplish? What should be the next step that your viewer takes in their journey after watching your video? You want that next step to be as clear as possible, making conversion a seamless experience for your audience“.

8 Data-Backed Strategies to Increase Your Video’s Play and Conversion Rates

HubSpot

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