Emma Brudner says, “Just like a gatekeeper can prevent a salesperson from reaching the manager or executive they want to get in touch with, a subject line can block a prospect from opening a sales email. And it doesn’t matter how much research and time you put into the body text — your hard work goes to waste if the prospect deletes right off the bat.

But what makes a good subject line? Coming on too strong isn’t a good idea. Think about it — would you open an email with the subject line “I would like to sell you something”? That message is getting sent straight to the spam folder.

If you’re reaching out to a prospect, you’re either responding to their demonstrated interest (for example, they’ve visited your website, or engaged with your company on social media), or you have a solid reason to believe you can help them (for example, they tweeted out an article on training mistakes and you just so happen to be a training consultant). Now to get the prospect to engage with you and come to this realization …

The best sales email subject lines are creative, interest-provoking, and informative without giving too much away. Writing the perfect subject line is no small feat, so we’ve compiled 23 compelling sales email subject lines for a variety of situations”.

23 Sales Email Subject Lines That Get Prospects to Open, Read, and Respond

HubSpot

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