‘4 Tips for Creating Interactive Videos That Really Engage’ – Business.com
Summer Felix says, “Right now we have access to more content than at any point in human history. And every day, more and more is created. For example, with video alone, just on YouTube, 300 hours of new content is uploaded every minute.
This ever-increasing flood of content poses some unique challenges to your business. Every day, you have to fight for your customers’ attention and not just with your direct competitors.
No, you’re up against companies that produce addictive content for a living: Netflix, Buzzfeed, Facebook, and hundreds of others. Companies that have the entire process down to an exact science.
How do you compete with that and get through to your target audience all the while staying ahead of your competition, who are just as eager to leave you behind in the dust?
Is Video Still Enough? Not if You Want to Stay Competitive
For many brands, the answer is obvious: start with video. Most marketers know that it performs better than other forms of content to begin with. In a recent study, Syndacast notes that 74 percent of all Internet traffic will be video by 2017″.
Comments are closed.
