Jim Joseph says, “Content marketing is the business buzzword du jour. Every brand, big and small, is trying to determine its content marketing strategy as a pathway to building better relationships with customers. That’s hardly a surprise, because when it’s done right, content marketing actually works.

By its very nature, content marketing is inherently centered on your customers because it provides information that adds value to their lives. The value is in the eyes of the beholder and should be consistent with what the brand offers and stands for. Value can take the form of entertainment, enhanced user experience or expanded product benefits, to name just a few. Often, there are multiple ways of adding value that come from good content marketing.

Good content marketing doesn’t necessarily come easy, however. I’m often asked how to get there. While there is no simple formula for success, there are a few guidelines that I live by, both personally and professionally:

1. Be the brand.

While the content you create should cater to your customer needs and wants, it should also be unique to your brand as well. It should come from the essence of your brand and what it is all about”.

Content Marketing Takes Time, But Can Add Huge Value

Entrepreneur

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