‘Developer marketing and the myth of the Rosetta Stone’ – Marketing Land
Josh Aberant says, “It’s easy to caricature the relationship between marketers and developers as something like, “marketers are from Mars, developers are from Venus,” where they even don’t speak the same language. Or the (non-)relationship is painted as being downright antagonistic, with oblivious marketers trying to crowd their unwanted messages into the attention space of contemptuous devs.
How often have you been told, “Developers hate marketing?” More than once, I’ll bet.
So it’s not surprising that marketing to developers can feel like you’re trying to navigate a dangerous mountain path, where the signs that can lead to safety — or danger — are written in inscrutable hieroglyphs. “If I only knew their language,” you might think, adjusting your pith helmet. Like there was a Rosetta Stone of some kind that would let you translate your pitch into DevSpeak”.
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