Lizette Louw says, “What do B2B buyers actually want from your website? What causes them to leave your website and not return? How many times do typical buyers return to your website before taking the next or final step in the buyer’s cycle? What kind of content is important to them?

We looked at the results of the 2015 B2B Web Usability Survey and discovered what it would take for you as a B2B vendor to create credibility and trust. Spoiler alert: it’s not rocket science.

1) Buyers won’t give you a chance until they’ve seen legitimate identification

Vendors beware: Buyers judge your company’s credibility from their first impressions of your website. Before you panic, a winning introduction simply requires making the ABC’s available, right away. This includes: Complete contact information, an updated About section or company information, and a summary of the products and services your business offers. Interesting to note: They usually don’t want to see the pricing first”.

How B2B Vendors Can Generate Trust and Credibility With Their Website

HubSpot

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