‘How to scale organic local marketing’ – Marketing Land
Megan Hannay says, “Scaling local seems oxymoronic, which is why advertising platforms — digital and analog — rule in the local space. If you Google the term “local marketing agency,” you’ll see results for SEM and ad campaigns, plus nods to local SEO (which often begins with scaled citation tools, like Yext). The agencies that do focus on content development are generally targeted toward local small and medium-sized businesses.
Local businesses are the fresh French bread and homegrown raspberry jam of what makes each community unique. But enterprise businesses also have the power to affect communities — whether they’re online “sharing economy” platforms or chain stores.
So this article will focus on how enterprise businesses can scale local marketing without ads. My previous posts on local sponsorships, events and journalism covered snapshots. The big picture is an entire campaign created to scale local marketing efforts for one brand, across multiple market segments”.
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