Aaron Agius says, “Mobilegeddon was a game-changer. Google tweaked its algorithm in April 2015 to favor mobile-ready websites in searches performed on mobile devices. A little more than a year later, over half of all worldwide searches happen on mobile devices. It’s a big deal in marketing.

If your site isn’t mobile-friendly, you’re waving goodbye to more than half of your potential. Google wants to help with useful links and tools as well as guides designed specifically for content management systems (CMS). It’s good for you, and it’s good for Google.

A mobile world.

It’s hard to remember the world before smartphones. They’ve changed everything. According to Morgan Stanley, 91 percent of Americans keep their phones within reach 24/7.

We use them all the time for what’s been dubbed “micro-moments,” those countless instances when we turn to our phones for information, directions, to do something, to buy something, to compare, to evaluate, to learn and more”.

The Beginner’s Guide to Launching a Mobile SEO Campaign

Entrepreneur

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