Rich Kahn says, “For small and local businesses, it can be hard to stand out against larger nationwide brands. However, content marketing can help your small business attract attention, and for relevant niches in your industry, too.

Content marketing is a marketing approach that involves creating and distributing relevant and valuable content to your prospective audience in the hopes of driving a consumer action, and it has numerous benefits for small businesses. It can give you the opportunity to not only expand your company, but also to build your reputation and establish a place as a trusted leader in the industry.

1. It generates traffic to your site

Content marketing drives inbound traffic to your site. When potential customers have a problem or a particular need, they’ll search for a solution. Having that solution, whether it be information, a helpful guide or even entertainment, means customers are going to visit your site and possibly turn to it in the future for additional solutions.

Audiences love when content feels tailored to their interests or particular needs. In fact, that’s why custom content is favored by up to 68% of consumers. By creating custom content for your site that tailors to your target audience’s needs and interests, you’ll be building their trust and solving their problems”.

6 Proven Ways Content Marketing Benefits your Small Business

Entrepreneur

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