‘9 Genius Examples of Empathetic Content Marketing in Action’ – HubSpot
Josh Ritchie says, “Successful content marketing is about creating a connection between your audience and your brand.
This doesn’t mean just throwing content at them. It means creating content that they truly value — content that serves their needs and addresses their biggest pain points. And this type of content is much easier to create when it’s informed and driven by empathy.
As Dr. Brené Brown notes, “Empathy is feeling with people.”
When you put yourself in your audience’s shoes, it becomes easier to acknowledge their struggles and think critically about the best solutions. That’s why empathetic content marketing is such a powerful strategy for businesses — both B2B and B2C.
Not sure what that looks like? Let’s walk through nine brands that nail empathetic content marketing in multiple mediums.
9 Genius Examples of Empathetic Content Marketing in Action
1) LUSH
Content Type: Video
With the tagline, “Fresh, handmade cosmetics,” LUSH is a beauty brand that is all about natural products. As such, we see their radical transparency showcased in their How It’s Made video series, wherein they go behind the scenes of some of their most popular products”.
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