Aja Frost says, “Imagine if a salesperson could combine the most successful elements of every email they’ve sent to create a super-email.

With A/B testing, that’s actually possible. An A/B email test compares two versions of the same message to see which performs better.

Senders can test anything from subject line to email signature to their call-to-action. Once the results are in, reps can continue using the more successful version and scrap the old one. Continual A/B testing essentially allows salespeople to get closer and closer to the “perfect” sales email.

Let’s dive into the logistics of A/B testing and 12 elements salespeople should try testing.

How to A/B Test Sales Emails

Salespeople should follow three guidelines when A/B testing emails.

1) Test one variable at a time.

While it can be tempting to experiment with several things at once, they should stick to one change at a time. If two nearly identical emails perform differently, reps can identify the specific variable making one of the messages more effective”.

A Step-By-Step Guide to Optimizing Every Part of Your Sales Emails

HubSpot

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