Sam Hollis says, “Hello [name],

I’m so happy you found us! [The place you signed up] is really a great place to get started, but you’ve come to the right place. Our blog is a wonderful resource on [your interests].

Look familiar?

We’ve all received that kind of email before – where you’re addressed directly in a way that doesn’t quite sit right. The information you’ve just entered into a form is spat back at you in an attempt to connect on a deeper level. But it still feels robotic…and disingenuous.

To send personalized emails that truly resonate with your audience, it’s all about sending targeted content to those who want it most. Learning more about the people who sign up to your list can help build stronger relationships as well as target subscribers based on their interests. According to a study from Pew Internet & American Life Project, personalized emails on average receive a 14 percent increase in click-through rates and 10 percent increase in overall conversions.

But the results don’t stop there – beyond increasing engagement, you can also use personalized emails to delight your subscribers and nurture connections that build trust”.

How Personalization Can Help You Connect with Subscribers

AWeber

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