Andrea Fryrear says, “Email and content are long-time buds. Subscribers are central to building a successful business. There’s no better content distribution channel than email. What would email marketers have to do if content wasn’t there to give them something to say?

In fact, 93% of B2B marketers reported using email to distribute their content in CMI/ MarketingProf’s B2B Content Marketing: 2017 Benchmarks, Budgets and Trends—North America research.

But, more importantly, 93% of those who use email consider it to be an important channel for their content marketing success.

It’s clear that solid email strategies underpin successful content marketing efforts, but you can’t just send a weekly newsletter to your entire list and expect great results. Marketers need to create email that subscribers want to open”.

Email Marketing: A Fresh Take From the Experts

Content Marketing Institute

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