Ann Smarty says, “We are in the constant chase for web traffic but there’s a good chance we are not making the most of what we already have. We may be able to utilize some easy tweaks to get more out of our current visits.

Conversion optimization sounds intimidating for many business owners. It almost seems easier to get more people coming to your site then get more of them doing something when they are there.

Well, you’ll be happy to know that sometimes it takes just a few easy tweaks to see better results from your site current visits.

How to Increase Conversion Rates on Your Website

1. Add a Clear Call-to-Action

It’s unbelievable how often I land on a page and feel absolutely lost as to what I am supposed to do there. So many pages simply lack a clear call-to-action driving a visitor down the conversion funnel.

A simple clear call-to-action can make a huge difference. And in most cases it’s a really simple tweak.

Browse your website and try to visualize whether it’s clear enough what you want your visitors to do on every single page (Including those informational pages like “About us” and “Our privacy policy”). Never keep your visitors hanging: Show them the path”.

How to Increase Conversion Rates On Your Site in 5 Easy Steps

Small Business Trends

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