HubSpot has released the ‘State of Inbound 2017’ report. According to HubSpot, this report is inteded to help marketers stay up-to-date on all the marketing and sales changes that matter for their business.

HubSpot’s Mehan Conley says, “There’s a corporate chasm forming between executives and their employees, and when misalignment forms inside the four walls of a business, that can impact everything from employee retention to customer satisfaction. Consider these discrepancies:

  • 69% of executives believe their organization’s marketing strategy is effective, but only 55% of individual contributors in marketing agree.
  • 31% of executives believe that there’s tight alignment between their marketing and sales teams, but only 17% of both managers and individual contributors agree.
  • This trend continues on the department level: 45% of sales reps say they spend over an hour performing manual data entry, yet only 21% of executives said this is so.

In the 2017 State of Inbound report, we’ll break down the divide, as well as uncover international marketing priorities, new content distribution trends, and buyer communication preferences”.

HubSpot Releases ‘State of Inbound 2017’ Report

Sharing is caring