4 Ways to Make Your Content-Marketing Strategy Work
Content Marketing is seen as an integral part of a brand’s marketing strategy. And some marketing are using it to directly make money online.
Entrepreneur contributor Nathan Chan has shared four ways marketers can make their content marketing efforts more fruitful.
Chan says, “If you want to be successful, you need to know exactly what you’re going to do to get from point A to point B. Yet, despite the logic behind building a content-marketing strategy, many startups fail to have any kind of direction in place when they generate content.
Let’s take a look at how you can start developing your strategy:
Start with the KPIs: A good content strategy should begin with goals. Figure out what metrics are important to you in terms of views, traffic, shares, conversions and click-through rates, then track them over the course of several months. Remember, you need to give this effort time if you want informative results”.
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