According to 2017 Email Marketing Industry Census 67% marketers have been ‘very’ or ‘quite’ successful in implementing automated email marketing programmes. This report also stated that 30% marketers to use personalization as a strategy in their email marketing efforts.

Right way to follow-up can enhance the possibilities of email marketing success. HubSpot’s Aja Frost has published 23 follow-up sales email templates marketers can use for their email marketing needs.

Frost says, “Salespeople shouldn’t send “just checking in” emails for one very simple reason: They don’t work. Buyers feel like the rep is virtually poking them, making them reluctant to answer. Not only do “checking in” messages rarely garner responses, they can even turn prospects against their senders.

But reps still need a way to get in touch with buyers who’ve gone dark. Enter these 23 email templates.

These “just checking in” alternatives simultaneously add value to the prospect while putting the salesperson back on her radar. She’ll want to restart the sales conversation — so it’s a win-win”.

HubSpot’s 23 Follow-Up Sales Email Templates

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