Content Marketing Institute is hosting a webinar on ‘Killing Marketing: From Cost Center to Profit Center’ on Wednesday, June 7 at 2.00 pm EDT.

This webinar attendees will learn how to drive direct revenues and cost centers from a content marketing initiative.

Webinar speakers

  • Joe Pulizzi, Founder, Content Marketing Institute
  • Robert Rose, Chief Strategy Adviser, Content Marketing Institute

CMI team says, “In this interactive webinar, Joe Pulizzi and Robert Rose will discuss the theory behind their new book, Killing Marketing (publishing in September 2017), and how the future of the marketing department will be a revenue and profit center, not a cost center like we’ve had for over 50 years.

Joe and Robert will:
  • Share why brands need to look at this new model
  • Discuss in-depth details on how to drive direct revenues and cost centers from a content marketing initiative
  • Take your questions”.

‘Killing Marketing: From Cost Center to Profit Center’ Webinar

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