Entrepreneur writer Lesya Liu has shared eight tips for marketers to help them enhance their marketing efforts. The tips cover blogging, content marketing, social media marketing and email marketing.

On importance of publishing fresh content regularly, Liu says, “While you do need to post something consistently, you don’t have to reinvent the wheel every time. Take your most popular blog post and reuse the content by creating an infographic, creating a video, developing a webinar or podcast series to further expand on the topic. The possibilities are endless.

If you recycle your content occasionally, you’ll have a wealth of content in different media. Different forms of content will also attract new audiences who prefer one content form over another. It will also make social media post ideas easier to come up with once you have a wealth of options”.

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