Influencer Marketing is an affordable way to reach masses. Before partnering with your influencers it is very crucial to set clear business terms with them for smooth functioning of your agenda.

Entrepreneur writer Murray Newlands has shared ten elements marketers need to keep in mind while collaborating with the influencers.

On creation of collaboration agreement, Newlands says, “The expectations you have for your influencer marketing campaign should align with your brand’s marketing processes. It’s important to remember that you’re investing a lot of time and money into your campaign, so expecting incredible results from a few simple Facebook posts won’t cut it.

Aside from thinking of other tasks for which you could leverage your influencer, create a two-way relationship whereby your influencer becomes part of your team, rather than just another marketing tool. For example, your influencer could help you by:

  • Creating content for a new product or service launch
  • Sharing posts and images that are relevant to your chosen campaigns
  • Attending both digital and in-person events you plan on hosting or sponsoring
  • Answering product questions
  • Gathering feedback on your various promotional messages to establish which ones are most powerful
  • Providing ideas for product or service improvements
  • Voting for new product designs
  • Sending out social media surveys”.

10 Elements Needed to Create Effective Collaboration Between Your Brand and Your Influencer

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