Content Marketing Institute’s Ann Gynn has compiled quality content creation tips from more than 35 experts.

Gynn says, “Read on for 35 more explanations and tips to help you create quality content for your brand from experts from Google, Microsoft, REI, Monster, as well as agencies, government, and more.

Go to Google

Check the one-box answers on Google. How do you stack up when Google gives only one answer to the question? How do your competitors? Another way is to ask your customers to rank content in real life. Show them three or four pieces of content (without branding) and ask them to stack the content in terms of ability to solve their problem.

Answer 3 questions

Anything that adds value to the reader is quality content. It’s industry-focused, not trite and trivial. It increases a reader’s understanding of a topic in a way they may not have been aware of. To “guarantee” high quality content, put yourself in your reader’s place and ask these questions: Is it relevant? Is it educational? Does it add value?”.

How to Define and Create Quality Content: Tips From 35+ Experts

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