An effective CRM helps you manage your communications with the customers in an effective manner. Apart from just managing contacts you can also utilize CRM for other benefits. HubSpot writer Abigael Donahue has shared seven ways you can get more out of your CRM. Donahue says, “With the seven ideas below, learn how you can maximize the use of your CRM as a time-saving, team-building, motivational system. 1) Jumpstart your day with a virtual to-do list. A CRM allows you to manage your time and streamline your day. Sales reps are busy people: Prospects to call, meetings to book, and deals... [...]

HubSpot’s Sophia Bernazzani has summarized the nine noticeable social media happenings in a recent post. The post covers updates from Snapchat, Instagram, Facebook and more. says, “From Facebook to Snapchat, from new product launches to small tweaks, here’s a list of what’s new in social media this month. The list isn’t exhaustive, but you can expect to learn the major highlights — what was launched, what changed, and what these stories could mean for marketers. 9 of the Biggest Social Media News Stories This Month 1) Snapchat adds links to posts. One of Instagram’s... [...]

The : EntrepreneursHQ.com has created a new guidebook they call their Ultimate Membership Site Guide. They know the power of subscription-based membership sites and are offering this introduction to help other marketers see the opportunity these sites provide. Their president, Liam Austin is developing a team of experts to train marketers on building and operating these sites and this Guide offers an introduction to what these experts have learned through the years. Besides the information of the best practices from these experts, you will also discover the tools that they find helpful in maintaining... [...]

HubSpot’s Kate Taylor Mighty has shared three content marketing tips by growth marketers on avoiding summer slump. Kate says, “What was the last great idea you had for growth? No matter how skilled a marketer you are, sometimes we all get into flat-growth slumps. Even a year that started out strong can devolve into a mediocre one, especially during the summer. It can be tough to keep coming up with new ideas that lead to sustained growth over time. To help you avoid the dreaded summer slump, we asked three growth marketing experts to share their proven tips on how to jump-start growth... [...]

Forrester has provided a replay of the ‘Your digital transformation is not bold enough — five actions to take now’ webinar. The webinar provides answers to the following questions: The need to transform to compete in the digital era is very clear in the C suite, but how do you create urgency broadly throughout the enterprise? Given the more standardized nature of public cloud (including SaaS), how does a company maintain competitive advantage and differentiation? How can you truly pick the right cultural fit partner? The Forrester team says, “Most technology leaders now acknowledge... [...]

With the right call-to-action (CTA) marketers make their prospects to act in the given moment. It helps them enhance the sale of their products and services. Econsultancy’s Nikki Gilliland has shared thirteen call-to-action examples along with description on how these campaigns work. Gilliland says, “For online brands, the challenge is to avoid the age-old clichés and to find creative ways to prompt users into action – as well as ensuring the language fits in with the company’s wider tone of voice. So, what makes an effective CTA? Here are 13 creative examples and the reasons... [...]

With direct-buy programmatic campaign you can enhance your marketing revenues. Econsultancy writer James Cristal has shared three steps to setting up a direct-buy programmatic campaign. Cristal says, “The three-step process describes from the perspective of an advertiser, the best approach to setting up direct-buy programmatic campaigns… Step 1: Locate and understand your publisher There are a whole host of publishers out there to work with in a direct programmatic fashion. Hopefully as a brand your affiliate and partnerships channel is running with a high number of contactable publisher... [...]

Econsultancy is hosting a webinar on ‘Ideas and Where to Find Them’ on Friday, September 14 at 6.00 am PT. This webinar will share the secrets of finding brilliant creative ideas to meet a commercial brief and discusses tools and techniques to create better work. Econsultancy team says, “The live session will be hosted by Claire Bridges, author and Founder of Now Go Create (trainer for Mastering Creativity) and Patrick Burgoyne, Editor of Creative Review. Key discussions: How to tackle the prospect of a blank page How to brainstorm effectively in a group How to evaluate... [...]

Last week Google introduced the news feed to help users keep with their evolving interests. Econsultancy’s Ben Davis has published an article sharing his opinion on the news feed. Davis says, “The cynics out there have immediately pointed out that Google fancies selling more advertising. The quickest way to do this, in the face of steadily rising mobile searches, is to monetise the previously blank space on the app homepage (and eventually on the website homepage, too). Other more learned types have pointed at that the feed is the predominant way we consume information on mobile –... [...]

Google has added new call bid adjustments feature to AdWords. It will help advertisers generate more calls. This feature will allow marketers to control how often the call option appears with the search ads. Amit Agarwal, Senior Product Manager, Calls & Messaging, Google, says, “Use call bid adjustments to increase bids on campaigns that drive valuable phone calls. For example, if you’re a travel advertiser, you may see higher order values from calls because it can be easier to cross-sell rental cars, group tours and other vacation add-ons during a live conversation. Raise your... [...]