Converting a prospect into a customer requires patience and skills. It is difficult to attract the prospects and the conversion is even a bigger challenge. HubSpot’s Jeff Hoffman has shared four tricks to make your prospects interested in your offers. Hoffman says, “I use the following four techniques to kick things off with these kinds of buyers. 1) Sell the dream. Not everybody you’re selling to will be interested in your product, but I guarantee they’re always interested in themselves. Creating a vision of what will happen to them once they buy your product is a great way to... [...]

Artificial Intelligence (AI) is entering all the domains dominated by screens. And marketing is no exception. From website development to content creation and distribution, AI can be a great aid to us. HubSpot contributor Sophia Bernazzani has shared ten ways AI is useful to marketers. says, “AI is already in use in a myriad of marketing use cases. From content curation, to SEO, to email marketing, different tools are already being used by brands — not only to make human marketers’ lives easier, but to make them better at their jobs. When processes are optimized and made faster... [...]

It is utmost important to research a topic before starting your blog. Right focus in the blogging journey can earn you fame in this domain. HubSpot’s Clifford Chi has shared six data-driven tips to choose a blog topic. Chi says, “Analyzing audience data before ideation is crucial for crafting desirable content. Let’s read on to learn six data-driven tactics for choosing the topics your audience actually desires. 1) Find Out What Already Works for You The most accessible data source that can inform your blog strategy are your own metrics. You just need to tag each of your blog... [...]

Richard Fairbairn and his team have updated their popular Pixal application to create their new Pixal Evolution, that goes live today. In essence, this software lets you easily make interactive ads, banners, creatives or other rich media graphics to engage your visitor’s attention. The goal is to overcome banner blindness, so you can start getting the conversions you desire. Watch The Demo Video Here: Pixal Evolution. Pixal Evolution has many features that anyone in online marketing will find it helpful. This new solution is more powerful than other similar software while also being lower... [...]

In its Q2 2017 earnings, Google has reported a 52% increase in clicks on paid ads on its property and 23% decrease in average cost per click. Forrester analyst Collin Colburn has presented the following findings from Google Q2 report. Commenting on the status of Google’s voice search, Colburn says, “Google has not made much fuss about voice search in most of its earnings calls. The main focus around intelligent agents like Google Assistant is that Google needs to vastly improve the experience and make Google Assistant more useful to the customer. Google Assistant still has a few hurdles... [...]

Forrester has made available the replay of its ‘The end of advertising as we know it’ webinar. The Forrester team says, “Advertising has played a critical role in shaping culture, delivering product information, and powering the economy. But the traditional ad model has begun to fray. The combination of digital disruption and consumers’ growing intolerance for interruption will cause CMOs to move significant budget — up to $2.9 billion — away from display advertising in the next year. Customers are ready for more meaningful relationships with brands, and it’s on marketers... [...]

Providing good customer experience (CX) is the key to establishing your product and brand. Almost all the global brands are setting standards to offer a satisfying customer experience. Econsultancy’s Nikki Gilliland has compiled seventeen statistics justifying the importance of CX. Talking about the benefits of CX, Gilliland says, “Walker’s study also suggests that by 2020, customer experience will overtake price and product as the key brand differentiator. A good example of this is Amazon, where the delivery and convenience often acts as a driver for the products themselves. This... [...]

In the coming days Facebook is planning to give publishers an option to lock Instant Articles shared on the social media service and charge for the full article access. It would be a great opportunity for the publishers who use Facebook to share their content. But the social giant may face some problems while implementing the paywall. Econsultancy’s Patricio Robles has shared six challenges that Facebook might face. Robles says, “Here are six of the biggest that publishers should keep in mind as Facebook gears up to test the subs model. Developing a workable subscription structure... [...]

Econsultancy is hosting a webinar on ‘Content: Trends, Data and Best Practice’ on Thursday, July 27 at 6.00 am PT. The webinar will highlight emerging trends, best practice and case studies around content marketing for 2017. Econsultancy team says, “The insights will come from Econsultancy’s own research along with collated third-party data and statistics, hosted by our in-house research analyst, Lynette Saunders. This presentation will draw heavily on upcoming research from Econsultancy. Key Points this session will cover:  The key trends and challenges to content marketing... [...]

Blogging is a continuous process and so sometimes could be boring and seem like a tedious job. Copyblogger writer Sonia Simone has shared ten tips to make your blogging journey enjoyable and help improve your blog. Simone says, “Here are 10 strategies I’ve found helpful when you don’t want to quit, but you need to get a little bit of the magic back. 1. Read outside your topic When you’re mastering a new subject, it’s only natural to immerse yourself in it. You’ll read, watch, and listen to content obsessively while you pick up nuances and new ideas. It’s a bit of a honeymoon... [...]