Blogging connects you with your customers and helps you keep them updated with your products and services. It is also an authentic channel from which new prospects can discover your presence.

HubSpot’s Sophia Bernazzani has shared fourteen useful tips to create great blog posts.

Bernazzani says, “I write content for the HubSpot Blog every day, and after more than a year of doing it, I like to think I have a good system.

It starts with drinking seltzer and listening to instrumental pop music, and it usually ends with a finished article. But I wondered if others might have better strategies and more efficient hacks than Polar’s Dragon Whispers seltzer and 2Cellos’ cover of “Despacito.”

So I asked the rest of my teammates about their processes — how they source ideas, and any of their hacks and tricks for putting pen to paper (or fingertips to keyboard), and getting the job done.

Unsurprisingly, I got a lot of good advice — from not allowing yourself to delete anything written during the first draft, to saving the introduction and title for last — so I wanted to open up the discussion to a larger group of marketers on inbound.org“.

What’s the Best Way to Write a Blog Post? Marketers Weigh In

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