It requires proper knowledge and continuous efforts to keep your sites ranked well in Google results. SEO plays a pivotal role in running an online business.

Business.com writer Lucas Bikowski has shared five tips to improve your website’s Google rankings.

Bikowski says, “SEO is all about ranking. Everyone wants to have their website listed in pole position in Google’s search results. This is the aim. It is human nature to start at the top and read downward, the way you were taught to read as a child. It is automatic. To get to No. 1, follow these basic yet crucial steps.

Keywords

Google has established a tool called Keyword Planner. Here you can find how much each keyword costs if you choose to use it to pick up a particular phrase or word on your website. Of course, Keyword Planner shows the prices for AdWords campaigns, which is also used for SEO purposes.

Keywords will usually be your industry, service, product and area mixed with words like “best,” “cheapest” and “top.” Think of phrases that customers, clients and yourself use when conducting a simple Google search and what would appeal to you no matter which industry, product or service you are looking for. Same goes for your business”.

SEO in Google: Best Way to Promote Your Website Online

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