According to a recent report, the low-code development platform market size is expected to grow from USD 4.32 billion in 2017 to USD 27.23 billion by 2022. The current low code domain encompasses mobile app building, business management softwares and website building. Econsultancy columnist Craig Hanna has shared an article on why marketers need low code platforms. Hanna says, “Many of the business benefits of low code and no code platforms are self-evident. The time it takes to build an application can be massively reduced, while changes to existing applications can be made far more... [...]

Copyblogger’s Sonia Simone has announced special deals on the Copyblogger courses on the occasion of Black Friday. Simone says, “We’ve got two bundles for you, wrapped in some pretty sweet pricing, and one standalone workshop that we’ve never offered on its own before. Content Fundamentals This bundle will let you put together a rock-solid foundation for success as a content marketer. We paired our popular Content Foundations course with our even-more-popular Copywriting 101course. And then, just to make things kind of irresistible, we added Brian Clark’s course that walks... [...]

The Articulate contributor Alex Cohen has shared eight b2b SEO statistics that can be helpful to the online marketers. Cohen says, “Type ‘B2B SEO’ into Google and press enter. You’ll be rewarded with 30.8 million results, offering ‘fresh perspectives’ and promising ‘high quality leads’. You’re experiencing the SEO while researching the SEO, finding yourself swallowed by SEO-ception. Facing a wall of opinions and advice is overwhelming, so we’ve gathered some essential B2B SEO statistics to help clear the fog and make sense of the millions. 89% of B2B researchers use the... [...]

AdWeek is hosting a webinar on ‘Connect TV Ads to Business Outcomes: A New Currency for Media Buys’ on Tuesday, December 11 at 1.00 pm EST. The AdWeek team says, “Winning TV advertisers are looking beyond impressions and traditional ratings systems to measure performance and prove ROI of their campaigns. By being able to track how TV campaigns drive web traffic and online conversions, advertisers are able to add digital-like granularity and accuracy to their results. That’s what NBCU has been doing to demonstrate the effectiveness of audience targeting vs. traditional age/gender... [...]

Forbes contributor Daniel Newman has posted an update to his predictions on 2018 digital transformation trends. Newman publishes his predictions on digital transformation trends every year. Newman says, “The past eight months of 2018 have shown us just how fast the world of technology moves. So, let’s take a look at what’s happened so far and discuss what we can expect for the remainder of the year.  1. IoT Everywhere Last year, I said that there were three main trends with IoT at the core—analytics, edge computing, and 5G—and that’s still true today. While some of these trends... [...]

In the ecommerce sales journey your product page plays a pivotal role as it hosts the product which you intend to sell. The checkout process begins with it. Improvement in the conversion rate of the product page means the improvement in sales. Shopify contributor Mark Macdonald has shared nine ways to improve your product page conversions. Macdonald says, “Product pages exist to tell customers why your product is awesome, explain which needs it fulfills or problem it solves, and list the details a customer needs to see in order to make a buying decision. Beautiful photos of your product... [...]

Establishing an effective channel of communication with your prospects is something that can make your promotional efforts more rewarding. The human psychology has to be addressed well if you want a positive action from the other side. With an intent of helping marketers rightly treat their customers the MarketingSherpa team has published a new podcast on ‘The Role of the Human Connection in Your Marketing’. Daniel Burstein says, “Here is a peek into Episode #1, in which you’ll hear me having spirited discussions with Rebecca Strally, Director of Optimization and Design, and... [...]

Holiday season brings us an opportunity to increase our sales and get a boost in the business. As we know newer tactics are required to make people turn to our brands and make purchase. Shopify contributor Corey Ferreira has shared an idea of using the gift guides to boost your holiday sales. The gift guides pave a smooth path for the Internet users and help them choose the right products they would want to give their loved ones. Ferreira says, “Display ads, email marketing, and retargeting are some of the most common methods to capture holiday shoppers. But there’s one overlooked strategy... [...]

Video is a vital element that helps brands enhance their sales. The video content also helps you drive more popularity for your brands. All you need to do is rightly utilize this tool. Search Engine Land columnist Joe Goers has shared six ways to help marketers boost their organic video results. Goers says, “ow can digital marketers capitalize on the growing importance of video? Below are 6 recommendations to boost your organic video results. 1. Analyze your video library and understand current visibility Do you have all your videos identified, categorized, prioritized and optimized? If not,... [...]

Explaindio, perennial favorite for marketing videos, has been upgraded again. For years, Explaindio has been a big seller among individual marketers and small businesses who wanted to create professional marketing videos. Thousands of copies have been sold. We bought a copy of the very first version and have never regretted it. Now, after years of success and several new versions, Explaindio, Version 4 has been released by its creator, Andrew Darius. And it is amazing how far it has come from the initial release over 4 years ago. This is desktop software available for PC or Mac. Fortunately for... [...]