The Plain-English Guide to Integrated Marketing Communications [Guide]
Integrated marketing communication helps you to align your marketing channels to present a united marketing “front”.
HubSpot has published ‘
The HubSpot team says, “If your marketing channels are players, consider your integrated marketing campaign the coach in charge of running plays and helping your channels work as a unified system — not disparate ones.
It’s also more effective to run integrated marketing campaigns as compared to campaigns on individual channels. Integrated marketing campaigns are impactful for a few reasons:
- They reach a wider audience than a single marketing channel.
- They have a greater chance of being seen on multiple channels, thus keeping your brand top-of-mind and pushing visitors closer to conversion.
- They build trust with visitors as they see a consistent message on multiple channels”.
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