Integrated marketing communication helps you to align your marketing channels to present a united marketing “front”.

HubSpot has published ‘The Plain-English Guide to Integrated Marketing Communications’.

The HubSpot team says, “If your marketing channels are players, consider your integrated marketing campaign the coach in charge of running plays and helping your channels work as a unified system — not disparate ones.

It’s also more effective to run integrated marketing campaigns as compared to campaigns on individual channels. Integrated marketing campaigns are impactful for a few reasons:

  • They reach a wider audience than a single marketing channel.
  • They have a greater chance of being seen on multiple channels, thus keeping your brand top-of-mind and pushing visitors closer to conversion.
  • They build trust with visitors as they see a consistent message on multiple channels”.

The Plain-English Guide to Integrated Marketing Communications

HubSpot

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