Title Tag Optimization [Guide]
The title tag is an HTML tag that exists in the head section of each webpage. It provides an initial cue or context as to the topical subject matter of the page it is on.
Search Engine Journal contributor Corey Morris has published a guide called ‘Title Tag Optimization: A Complete How-to Guide’.
He says, “Here are eight important aspects to consider when optimizing your title tags for search.
1. The Page’s Context Within The Site
Before you can write an optimized title tag, you need to know where the page fits into the overall hierarchy of the website.
A home page title tag is going to be much different than a blog post or product page.
For websites with a lot of pages, it can be challenging to come up with tags that are different from page to page. That’s why mapping out your site and knowing where each page fits given the context of your subject matter is important.”
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