Common Facebook Ad Mistakes to Avoid
To make your Facebook ads work for you, it is important to design them in a way that your target’s attention can be captured and they are persuaded to take an action.
Social Media Examiner contributor Anna Sonnenberg has published an article highlighting nine common Facebook ad mistakes and how to fix them.
She says, “In this article, you’ll discover nine common Facebook ad mistakes and learn how to fix them to reach your goals.
#1: Using an Inefficient Account Structure
Facebook Ads Manager has a built-in structure that organizes your account based on campaigns, ad sets, and ads. But if you don’t have a consistent system for building campaigns and naming elements, your ad account can quickly become disorganized and inefficient.
Best Practices for Building Facebook Ad Campaigns
Each campaign needs at least one ad set and one ad. Although it’s often a good idea to create multiple ad sets and ads for each campaign, it’s important to publish only as many as necessary.
The Facebook ads algorithm optimizes performance at the ad set level. For an ad set to achieve stable performance and leave the learning phase, it needs about 50 optimization events over the course of a week.”
Comments are closed.
