Six Ways to Use GIFs for Marketing
GIF (Graphics Interchange Format) is a format for image files that supports both animated and static images. It displays a series of sequential images, producing an animated effect.
Social Media Examiner contributor Anna Sonnenberg has published an article on how to use GIFs in marketing.
She says, “GIFs are also easy for anyone to share across social media and beyond. Most social channels support GIFs, and some even have built-in GIF search tools. If your marketing GIFs resonate with your audience, fans and customers may use your creatives and spread your message even further.
6 Ways to Use GIFs for Marketing
Wondering how GIFs could improve your company’s campaigns? Here are six ways to use GIFs for marketing.
#1: Tutorials and How-To Guides
Because of their animated nature, GIFs are ideal for showing how to do something. Each frame of your animated GIF can reveal a new step, creating a complete mini-tutorial. Since GIFs loop automatically, followers can easily review steps they missed so they can see the whole how-to guide.
In the LinkedIn post below, Airtable uses a GIF that shows how to use the collaborative app’s search tool. The GIF illustrates the various search modes, making it clear how the tool can streamline workflows. To learn more, users can tap to read the linked blog post, which includes several how-to GIFs.”
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