How marketers are preparing for a cookie-less world [E-book]
As third-party cookie data comes to an end, marketing leaders must accept a future of consent-based advertising.
Retail Dive has published a new e-book ‘How marketers are preparing for a cookie-less world’.
The RD team says, “As the picture of a cookieless future comes into focus, the change is expected to pose massive ramifications for the advertising industry. With spending on data surging and brands increasingly experimenting with cookie alternatives, marketers are getting ahead of a ‘measurement blackout’.
INCLUDED IN THIS TRENDLINE
- How prepared is the ad industry for a cookieless future?
- Google tests Topics, but advertisers remain skeptical
- Can retailers grab more CPG ad dollars without repeating digital media’s mistakes?”
Comments are closed.
