Copyblogger Reveals Five Master Copywriter Secrets
Copywriting is a creative job that requires a grip on language and an ability to elaborate in a persuasive manner.
Copyblogger contributor Sonia Simone has published an article sharing some useful tips on becoming a copywriter.
She says, “These five pro copywriter secrets are simple, but powerful enough to immediately transform your digital business.
1. Persuasive writing needs a strong call to action
The advice to “always ask them” has been turned into a heroic-sounding marketing term called the call to action, as if trumpets were sounding and prospects were marching off to war just because you inserted a couple of words at the end of your copy.
The term might sound a little bombastic.
But the fact is, once you’ve gained your reader’s attention (with great headline writing and a strong blog post introduction) and presented all of the benefits she’ll get by taking the action you want, you still have one more hoop to jump through.”
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