2023 is hear and its time to plan your marketing and execute the already planned campaigns. Every year bring new opportunities and challenging and coping with them is a way to success.

Martech Series contributor Paroma Sen has highlighted three things marketers need to pay attention to in 2023.

She says, “Most marketers will spend the beginning of a new business quarter or year formalizing plans and structures to use as a framework for the next few months. As brands progress into the next few months of 2023, there will be a greater need to optimize tactics, processes and measurement parameters to ensure that end goals are met without waste – the latter being a more prominent feature in 2023 given the constant economic predictions on 2023 being a tough year because of inflation and stagnated growth due to projected recessions.

What are some of the core pointers and aspects that should stay top of mind for marketers in 2023? Let’s start with 03:

Marketing to the Price-Conscious Customer

With so many industry and economic leaders cautioning the world about a recession and downturn in 2023, marketers need to keep this close to their heart as they try to dovetail efforts and outreach methodologies to cater to a more price sensitive market.”

Three Things Brand Marketers Need to Pay Attention to in 2023

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