Assessing your website’s organic search performance against the latest industry benchmarks is essential for contextualizing data and fine-tuning your SEO & content strategies. Search Engine Journal is hosting a webinar ‘2024 Organic Traffic Benchmarks & Search Trends: How Does Your Site Compare?’ on Wednesday, August 7, 2024, at 2.00 pm ET. The SEJ team says, “Join Shannon Vize and Ryan Maloney of Conductor as they unveil the most recent organic search traffic benchmarks, trends, and insights for 2024 to elevate your search strategy for maximum impact. You’ll... [...]

Keyword prioritization involves identifying and ranking the most relevant and high-impact keywords to optimize content for search engines. This process ensures that the selected keywords align with target audience intent and business objectives to maximize visibility and traffic. Search Engine Journal has published ‘A Guide To Keyword Prioritization & The Newest Query Matching Controls In Google Ads’. Ginny Marvin says, “We’ll cover various scenarios and what to keep in mind for each prioritization rule – as well as what you need to know about the latest in query matching... [...]

TikTok SEO involves optimizing your content with strategic keywords, hashtags, and trends to enhance discoverability and reach. Effective TikTok SEO can increase your visibility on the platform’s For You Page, attracting a larger audience and driving engagement. Cyberclick has published a new video ‘TikTok SEO Tips – How To Rank Videos on Search & Get Views’. The Cyberclick team says, In this video we’ll guide you through optimizing your content for TikTok SEO, explain the workings of TikTok’s search algorithm, demonstrate effective hashtag usage, and most... [...]

Ever envisioned bringing your creative book ideas to life as e-books? Kindle Bundle has been crafted with this one goal in mind. This unique unique collection of publishing resources combines artisanal coloring book illustrations with exceptional low-content book layouts, e-book cover designs, and more, providing you with a holistic toolkit to make your creative dreams come true. Think about it: you are getting lifetime access to a treasure trove of over 1553 distinctive template designs used to create your own e-books (especially, Kindle books). This collection gives you the freedom to effortlessly... [...]

AI in marketing leverages data analysis and machine learning to personalize customer experiences, predict trends, and optimize campaigns. This technology helps businesses automate tasks, improve targeting, and gain deeper insights into consumer behavior. The latest ‘Masters in Marketing’ video is titled ‘How I get free publicity in 10 minutes a day (AI Marketing)’. The MiM team says, “In a world where SEO is constantly evolving, many are claiming it’s dead. But today, I’m... [...]

Internal linking involves creating hyperlinks that connect different pages within the same website, helping to improve navigation and the distribution of page authority. This strategy enhances the user experience and can positively impact search engine rankings by allowing search engines to better understand the site’s structure and content. Google Search Central has published a new video ‘How to use internal linking for SEO’. The GSC team says, “Internal links are important for users to navigate between content and pages on your website. In this episode of SEO Made... [...]

Lead generation is the process of attracting and converting prospects into potential customers through various marketing strategies. This can involve tactics such as content marketing, social media engagement, and email campaigns to capture and nurture leads. HubSpot has published a new video ‘How Lead Management Works In 2024’. The HubSpot team says, “In this video, we’ll dive into the powerful features of HubSpot’s smart CRM, showing you how to maintain a single source of truth for your customer-facing teams. Learn how to set up... [...]

This is a reminder for the Adweek webinar to be held on July 25, 2024. Effective customer experience management is crucial for building brand loyalty and driving repeat business, as it ensures that customers feel valued and satisfied at every touchpoint. Additionally, positive customer experiences can lead to valuable word-of-mouth marketing, significantly enhancing your brand’s reputation and reach. Adweek is hosting a webinar ‘Stop Losing Customers to Bad Digital Experiences’ on Thursday, July 25, 2024, at 1.00 pm ET. The Adweek team says, “Whether you’re in marketing,... [...]

This is a reminder for the CMI webinar to be held on July 25, 2024. The Authority Market focuses on establishing a business or individual as a leading expert in their field to build trust and credibility. This approach enhances brand reputation and drives long-term customer loyalty and engagement. Content Marketing Institute is hosting a webinar ‘The Authority Market: How Marketing Leaders Become CEOs’ on Thursday, July 25, 2024, at 2.00 pm ET. The CMI team says, “Join Ryan Brock, Chief Solution Officer at DemandJump for a look into how to shift from depending on the traditional... [...]

New SEO strategies are crucial for staying ahead in the competitive digital landscape, ensuring your website remains visible and accessible to potential customers. Search Engine Journal is hosting a webinar ‘Cracking Open The Local SEO Bucket: 5 Finger-lickin’ Strategies For 2024’ on Wednesday, August 7, 2024, at 2.00 pm ET. The SEJ team says, “Explore the core areas of discovery, relevance, experience, engagement, and conversions, with actionable takeaways to master the dynamic landscape of local SEO. Learn about: Proven strategies KFC used to enhance their... [...]