Maintaining Google rankings requires consistent optimization of your website’s content, structure, and performance. Regularly updating high-quality, relevant content and adhering to SEO best practices can help sustain visibility and drive organic traffic. The latest The SERP’s Up SEO podcast episode is titled ‘The hard work of maintaining your Google rankings’. The Wix team says, “How do you successfully rank your site’s content at the top of the SERP… and then keep it there for the long haul? Wix’s Mordy Oberstein and Crystal Carter are... [...]

Using AI for knowledge creation accelerates the research process by analyzing vast amounts of data to generate new insights and innovative solutions. AI can also enhance content generation, making it more efficient and tailored to specific audiences or needs. Adweek is hosting a webinar ‘AI Is The Solution To Media’s Knowledge Crisis’ on Wednesday, August 28, 2024, at 1.00 pm ET. The Adweek team says, “Get actionable insights and detailed examples of how media companies and agencies are using AI to manage knowledge and foster collaboration and innovation from Qatalog founder... [...]

AI FaceFusion takes advantage of a new trend that has emerged in the world of video marketing. “AI Face” Youtube shorts and Instagram Reels are going viral and seeing a daily influx of 10k-100k visitors for certain video creators and marketers. However, this trend is still in its infancy, known only by select few. As word of the benefits of this technology spreads, the advntage it brings may diminish, so it’s crucial to jump in quickly if you want to reap its advantages. Introducing AI FaceFusion, an innovative AI Face Technology that has the potential to drive unlimited traffic... [...]

Influencer marketing leverages the reach and credibility of social media influencers to promote products or services to their followers. This strategy can significantly boost brand awareness and drive sales by tapping into the influencer’s established trust and rapport with their audience. The latest ‘Masters in Marketing’ video is titled ‘How to Master Influencer Marketing in 2024’. The MiM team says, “Ready to take your influencer game to the next level? In today’s video, we’re... [...]

Incorporating humor into your writing can make your content more engaging and relatable, capturing the reader’s attention and enhancing their overall experience. It can also help to convey complex ideas more effectively by breaking them down with lightheartedness and wit. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Embracing Humor in Your Writing: The Funny Side of Business’ featuring Lianna Patch. This episode covers the following: Why Marketers... [...]

Marketing success metrics are quantitative measures used to gauge the effectiveness of marketing strategies and campaigns. These metrics help in assessing ROI, customer engagement, brand awareness, and overall market impact. Content Marketing Institute has published a new video ‘Meet the New Metric of Marketing Success’. The CMI team says, “The AI era has ushered in a new metric of marketing performance: Share of Model (SoM). It aims to comparatively gauge a brand’s value by its mentions on one or multiple large language models (LLMs). The specific definitions and how to calculate... [...]

Content is about more than putting words on a website. It’s about creating experiences. Experiences are increasingly valued by consumers and employees, who crave memorable experiences that move them, educate them or simply help them quickly accomplish a task. Digital Marketing Depot is hosting a webinar ‘Embrace the Future of Content Management with a CMS Makeover’ on Thursday, August 8, 2024, at 1.00 pm EDT. The DMD team says, “Join REVOLT, Protiviti Digital and Adobe as we share strategies for exploring CMS platforms that support your customers, employees and your business... [...]

Interactive marketing newsletters enhance engagement by allowing recipients to actively participate through clickable elements, surveys, and multimedia content. This increased interaction can lead to higher retention rates and a deeper connection with the brand. Cyberclick has published a new video ‘Make Interactive Newsletters in Minutes With These Tools!’. In this video you’ll learn everything you need to know about A/B tests for landing pages, email marketing, and more. Using tools such as Facebook Ads and Google Analytics. It covers: What is A/B Testing Benefits of using... [...]

This is a reminder for the CMI webinar to be held on July 24, 2024. In 2024, the state of marketing is characterized by a strong emphasis on personalized customer experiences and data-driven strategies. Advances in AI and automation are enabling more precise targeting and enhanced engagement across multiple digital platforms. Content Marketing Institute is hosting a webinar ‘ The State of Marketing to Marketers 2024’ on Wednesday, July 24, 2024, at 2.00 pm ET. The CMI team says, “The Content Marketing Institute (CMI) conducted research to uncover these insights, and we’re excited... [...]

This is a reminder for the SEJ webinar to be held on July 24, 2024. In today’s competitive digital landscape, understanding the full impact of both organic and paid search efforts is crucial for driving effective marketing strategies. Search Engine Journal is hosting a webinar ‘Holistic Search 2.0: Optimizing and Measuring Organic & Paid Performance’ on Wednesday, July 24, 2024, at 2.00 pm ET. The SEJ team says, “Join us as we delve into the intricate relationship between organic and paid search channels, offering actionable insights for measuring success to... [...]