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‘Microsoft Is Trying To Build – And Sell – A Kinder, Gentler Windows 8’ – ‘ReadWrite’
The latest post on ‘ReadWrite’ is titled “Microsoft Is Trying To Build – And Sell – A Kinder, Gentler Windows 8”. Mark Hachman says, “Last weekend, the busiest spot at Fry’s Electronics in Concord, Calif., was the notebook PC aisle, where eager salespeople buzzed about from customer to customer, eager to show off... [Read more]
‘Content marketing best practice: three examples’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Content marketing best practice: three examples”. Assaf Henkin says, “The end of last year saw Forbes comment that “brand marketers who develop focused content plans with clear objectives in 2013 will reap the rewards that content marketing can deliver for many years to... [Read more]
‘Eye-Tracking Study: Native Ads Outperform Banner Ads [Infographic]’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Eye-Tracking Study: Native Ads Outperform Banner Ads [Infographic]”. Ayaz Nanji says, “Consumers visually engage with native ads 52% more frequently than with traditional banner ads, according to a new study from Sharethrough and the IPG Media Lab. The study, titled Benchmarking the Effectiveness... [Read more]
‘Why I Made Our CEO Pay $600 to Monitor Social Media For a Day’ – HubSpot
The latest article on HubSpot blog is titled “Why I Made Our CEO Pay $600 to Monitor Social Media For a Day”. Brittany Leaning says, “On December 19th, 2012, HubSpot held its annual charity auction during which HubSpotters offer up skills, items, and assets others might want to pay money for. People were offering up Celtics tickets,... [Read more]
Reminder- ‘Maximizing the Return From Your Facebook Investment‘ – Third Door Media Webinar May 16
Third Door Media is hosting a webinar on Thursday, May 16 at 1.00 pm EDT. The topic of the webinar is “Maximizing the Return From Your Facebook Investment”. The TDM team says, “Register to Learn: How to craft a Facebook campaign strategy for your business objectives Best practices for audience targeting, creative design, creative... [Read more]
‘Our Modern Marketing Manifesto: will you sign?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Our Modern Marketing Manifesto: will you sign?”. Ashley Friedlein says, “We recently published the draft of our Modern Marketing Manifesto to get the feedback of the industry and explain why we felt it was needed. As you can see we got a lot of very positive response. We... [Read more]
‘How I learned about TRUE marketing from a 4 year old Thai girl’ – ShoeMoney Blog
Jeremy Schoemaker’s latest blog post is titled “How I learned about TRUE marketing from a 4 year old Thai girl”. Schoemaker says, “Sawadee Khrab (Hello in Thai) Greetings from Bangkok. If you’ve never been to Bangkok before, it’s hot as shit. 100+ degrees with 70%+ humidity every day. Oh yes, quite fun. I’ve been here for about a week... [Read more]
‘Google Glass: What Do You Want To Know About Google’s Internet Eyewear?’ – ‘ReadWrite’
The latest post on ‘ReadWrite’ is titled “Google Glass: What Do You Want To Know About Google’s Internet Eyewear?”. Taylor Hatmaker says, “If there’s one thing anyone who’s worn Google’s zany augmented-reality eyewear can agree on, it’s that people are really curious about it. I’ve been wearing... [Read more]
‘The ABCs Of A/B Testing’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “The ABCs Of A/B Testing”. Cara Olson says, “Testing should be at the core of your email marketing program. Not only does it help you understand the impact you’re making, but it gives you a much fuller understanding about your customers’ behavior and preferences. It... [Read more]
‘Crafting Killer Converting VSL’s (Video Sales Letters)’ – ‘Marketing Con Queso’ Podcast
Michelle MacPhearson and Justin Brooke’s latest podcast episode on ’Marketing Con Queso’ is titled “Crafting Killer Converting VSL’s (Video Sales Letters)”. Michelle and Justin discuss why they think VSL’s are better than webinars and then reveal all their best strategies for making VSL’s that actually work. Together they’ve sold... [Read more]
‘Three Powerful Ways to Measure the Impact of Your Email Marketing’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Three Powerful Ways to Measure the Impact of Your Email Marketing”. Karen Talavera says, “In today’s world, knowing how an individual email campaign performed on a one-time basis is not enough. To learn whether your company is deriving true value from email marketing, you need both broader... [Read more]
‘Fire, Ready, Aim! How Not to Choose A New Web Content Management Solution’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “Fire, Ready, Aim! How Not to Choose A New Web Content Management Solution”. David Aponovich says, “It’s been a busy few weeks since we published “The Forrester Wave: Web Content Management for Digital Customer Experience, Q2 2013,” in which we assess the technical capabilities... [Read more]
