Podcasting is a proven marketing tactic now. It helps you create followers and persuade them to take desired actions. Content Marketing Institute is hosting a webinar ‘Don’t Play It by Ear: This Is How to Use Podcasts to Level Up Your Content Marketing Strategy’ on Wednesday, June 22, 2022, at 2.00 pm ET. The CMI team says, “Like all things in marketing, podcasts shouldn’t happen in a silo. In this webinar, Drift’s podcast pros will share best practices for developing a podcast program that works WITH your broader marketing strategy (not against it, or worse, outside of... [...]
Archive for the 'Content Marketing Strategy' Category
Podcasting is a proven marketing tactic now. It helps you create followers and persuade them to take desired actions. Content Marketing Institute is hosting a webinar ‘Don’t Play It by Ear: This Is How to Use Podcasts to Level Up Your Content Marketing Strategy’ on Wednesday, June 22, 2022, at 2.00 pm ET. The CMI team says, “Like all things in marketing, podcasts shouldn’t happen in a silo. In this webinar, Drift’s podcast pros will share best practices for developing a podcast program that works WITH your broader marketing strategy (not against it, or worse, outside of... [...]
Your website is packed with compelling content from product descriptions to location pages to blog posts. But often the marketing strategy emphasizes SEO and overlooks the importance of search capabilities within their websites. Content Marketing Institute is hosting a webinar ‘Site Search 101: The Most Effective Content Marketing Tool (You’re Probably Forgetting)’ on Thursday, June 16, 2022, at 1.00 pm ET. The CMI team says, “In this webinar you will learn: How stellar site search drives conversions and other KPIs How data insights can help create better website experiences Continued... [...]
Content Marketing Institute is hosting a webinar ‘The B2B Buying Journey Has Changed. Make Sure Your Content Changes with It’ on Wednesday, June 15, 2022, at 2.00 pm ET. The CMI team says, “B2B buyers have evolved their purchasing journey. Instead of being sold to, buyers now take a more proactive role in their search for products, solutions, and services, and are engaging with content like never before. To meet these buyers at the right time and right place, B2B content marketers need to adapt their tried-and-true content strategies. In this session we will cover: The need to... [...]
Content Marketing Institute has published a new e-book ‘The Essentials of a Documented Content Marketing Strategy’ to help marketers build a strong content marketing strategy. The CMI team says, “What is one of the biggest differences between a content marketer who is effective and one who flails? A documented content marketing strategy. According to our annual content marketing research, those with a documented content marketing strategy are: Far more likely to consider themselves effective at content marketing Far less challenged with every aspect of content marketing Generally... [...]
The physical world may be returning but digital events are here to stay. But digital engagement is not one-size fits all. Different audiences and event types require different types of experiences. Content Marketing Institute is hosting a webinar ‘How to Create Events for Every Audience’ on Wednesday, June 22, 2022, at 2.00 pm ET. The CMI team says, “Attend “How to Create Events for Every Audience” and learn tips and best practices for building customized event experiences for every unique need, from large conferences to networking events, to small virtual roundtables and... [...]
Content Marketing Institute is hosting a webinar ‘The B2B Buying Journey Has Changed. Make Sure Your Content Changes with It’ on Wednesday, June 15, 2022, at 2.00 pm ET. The CMI team says, “B2B buyers have evolved their purchasing journey. Instead of being sold to, buyers now take a more proactive role in their search for products, solutions, and services, and are engaging with content like never before. To meet these buyers at the right time and right place, B2B content marketers need to adapt their tried-and-true content strategies. In this session we will cover: The need to... [...]
Content marketing is a surefire way to boost organic growth. Creating high-performing content in a niche industry can be tricky. Content Marketing Institute is hosting a webinar ‘How to Grow Your Niche Business with Content Marketing’ on Wednesday, June 8, 2022, at 2.00 pm ET. The CMI team says, “In this webinar, we’ll explore the following questions: How can niche companies succeed in content marketing? What are the key steps they need to take to build a strong content strategy? How can they turn their background into unique stories shared through content?” How to Grow... [...]
Content marketing is a surefire way to boost organic growth. Creating high-performing content in a niche industry can be tricky. Content Marketing Institute is hosting a webinar ‘How to Grow Your Niche Business with Content Marketing’ on Wednesday, June 8, 2022, at 2.00 pm ET. The CMI team says, “In this webinar, we’ll explore the following questions: How can niche companies succeed in content marketing? What are the key steps they need to take to build a strong content strategy? How can they turn their background into unique stories shared through content?” How to Grow... [...]
Effective and efficient content planning delivers increased visibility and transparency across the entire content lifecycle. Content Marketing Institute is hosting a webinar ‘Content Plans to Power Up Your DAM’ on Wednesday, May 25, 2022, at 2.00 pm ET. The CMI team says, “In this session, we’ll explore how content operations enable marketing teams to get the most out of their creative and strategic cycles by maximizing the time, effort, and cost that goes into producing content and bringing those experiences to market. Attend this session and you will: Know more about common... [...]