The latest ‘Web Marketing Today’ blog post is titled “Analyzing Competitors to Build a Profitable Website”. Andy Curry says, “In “How to Build a Profitable Website; 2 Case Studies,” my article last month, I provided several tips for creating your website in a way that helps you sell your services or products. I left off at comparing your site to your competitors’ sites and evaluating both to decide what your site should and should not have. In this article, I’ll look at different sites in the same niche and see how we can immediately give our site the best, competitive edge... [...]

The latest post on ‘Mashable’ is titled “How Twitter’s IPO Compares With Other Tech Companies”. Zoe Fox says, “Just how big is Twitter’s $1 billion initial public offering filing?Statista created the chart, below, which compares the microblogging network’s IPO filing with nine other tech companies. The chart reveals that Twitter’s filing is less than Google’s $1.6 billion filing in 2004, and much smaller than Facebook’s $16 billion filing in 2012. However, it matches up with Zynga, and is larger than that of LinkedIn and Groupon“. How... [...]

The latest ‘Econsultancy’ blog post is titled “Zeebox: insanely powerful advertising, but will it catch on?”. Ben Davis says, “We’ve covered second screening a bit on this blog (like this onTwitter’s lead over Facebook), but with Zeebox providing an ever more sophisticated product, I don’t think we’ve fully taken stock of the possibilities for advertisers. Yesterday I attended Mobile Marketing Live and listened to Ernesto Schmitt, CEO and Co-Founder of Zeebox, talking about the future for the product, and TV in general”. Zeebox: insanely powerful... [...]

The latest article on HubSpot blog is titled “The Resources You Need to Create Killer Content”. Corey Eridon says, “Don’t put the cart before the horse. Craft a content strategy that guides purposeful content creation — read about killer content strategies here. And you’re off to the races! Instead of churning out crappy content, build a steady, productive content creation machine that utilizes all the resources you have at your disposal”. The Resources You Need to Create Killer Content HubSpot  [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How Google is Forcing Your Content to Get Better″. Baer says, “In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the impact of Google’s big changes on content strategy and content marketing execution. As you no doubt are aware, Google announced that they have significantly changed the algorithm that determines search results. Code-named “Hummingbird” this new system de-emphasizes specific keywords in the search/search results”. How Google is Forcing Your Content to Get Better Jay... [...]

The latest MOZ blog post is titled “Taking Advantage of Google’s Bias Toward Hyper-Fresh Content – Whiteboard Friday”. Rand Fishkin says, “A recent trend shows Google giving increasing preference to the freshest content in the SERPs. In today’s Whiteboard Friday, Rand explains how to take advantage of that preference in ways that don’t risk penalties”. Taking Advantage of Google’s Bias Toward Hyper-Fresh Content – Whiteboard Friday MOZ Blog  [...]

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “Unboxing to Make Your First Affiliate Marketing Sale”. Cecille Loorluis says, “So you want to know how to make money with affiliate marketing. Capturing that first sale can be tough, but the good news is that once you find a good technique, you can often use it as a template for repeated sales over time. We’ll discuss one such technique today. What I like about this one is that it’s truly helpful to potential buyers, adding honest value to the Internet. For physical products, you might call this an “unboxing”... [...]

The latest article on HubSpot blog is titled “A 3-Minute Investment That’ll Make You a Better Content Creator”. Corey Eridon says, “Fast Company started a brilliant series recently called “Creation Stories,” a series to help educate people about the creative process. Istumbled upon a video they created with Ricky Gervais for the series — and being a content creator as well as a Gervais fan, I figured I’d give it a whirl”. A 3-Minute Investment That’ll Make You a Better Content Creator HubSpot  [...]

The latest ‘Web Marketing Today’ blog post is titled “Overcoming Google’s Keyword ‘Not Provided’ Data”. Kevin Webster says, “Google now routes all of its organic searches through a secure URL — i.e., https://. This has a dramatic and immediate impact on web analytics and search engine optimization. What happens in a secure search is that the keyword search data is no longer available. Instead of seeing keywords relating to your product or service in Google Analytics or whatever web analytics tool you use, you will simply see that the visitor came from Google, organically, with... [...]

The latest post on ‘Mashable’ is titled “The Beginner’s Guide to YouTube”. Eric Larson says, “YouTube‘s been around for a while — you’ve probably heard of it.The video-sharing site went live in 2005, and has since become the go-to medium for uploading footage on the web. More than one hour of video is uploaded to the site every second. Still, as seasoned as it is, it’s helpful to look back at the basics. Whether you’re a complete n00b or a longtime peruser hoping to finally dive in, we rounded up a few things to know before getting started“. The... [...]