The latest article on ‘MarketingProfs’ is titled “2014 B2B Content Marketing Benchmarks, Budgets, and Trends”. Ayaz Nanji says, “Business-to-business (B2B) marketers’ confidence in content marketing continues to grow; content marketing usage rates are up from last year; and, not surprisingly, marketers with a documented content strategy are having the greatest success, according to just-released research. The report, B2B Content Marketing: 2014 Benchmarks, Budgets and Trends—North America (PDF), is published by MarketingProfs and the Content Marketing Institute, and sponsored... [...]
Archive for the 'Internet Marketing Blogs' Category
Alex Becker says he routinely ranks for keywords that get 5k, 10k, even 20k searches per month. Three principles direct his work to accomplish this: • Google favors sites structured in silos, especially sites with strong internal linking • Google give preference to relevant and unique content. They are trying to benefits their searchers, after all. • Video, especially YouTube video, rises to the top of the search results And, one more thing, Google still honors relevant, high PR links. And for the foreseeable future, it will continue to highly rank sites with high-authority links... [...]
The latest article on ‘The Forrester Blog’ is titled “The Social Technographics Score Helps Marketers Create Better Social Strategies”. Nate Elliott says, “We firmly believe that the first step in building a successful social program is to understand your audience’s social behaviors and preferences. Since 2007, Forrester’s Social Technographics® ladder has helped marketers understand how social their audiences are, and in which social behaviors those audiences engage. But social media adoption has matured, and today the vast majority of online users engage with social tools.... [...]
The latest article on ‘Business 2 Community’ is titled “Facebook Likes: How to Build a Better Audience”. Jamie Cartwright says, “For companies like ours, a small-medium sized B2B business working within a rapidly expanding global network, it’s hard to fall in love with Facebook. When I look at Weidert’s “likes” on Facebook (334) versus our number of Twitter followers (2,238) and LinkedIn followers (543), it often feels like we just started our page. Each month, our Facebook growth feels slow and our reach looks small, and often, it’s a frustrating experience”. Facebook... [...]
Soren Jordansen, John Merrick and Cindy Battye have just announced their latest product, Covert Viral Wizard. You may know them from their many best-selling products of the past year or so, 10 in all, and all named “Covert XXX”. Covert Viral Wizard looks like it is going to be well-received, too. In less than 12 hours, over 250 copies have been sold. They have a track record of quality; otherwise, they wouldn’t continue to sell thousands of copies (on average, 6000+ copies for each) of each new product. Their new product is a WordPress theme that makes your blog look, feel and... [...]
Shawn Collins’ latest blog post is titled “What Affiliates Do When Rejected from Affiliate Programs in 2013”. Collins Says, “Affiliates were asked “When an affiliate program has denied you, you typically…” for the 2013 Affiliate Summit AffStat Report. They were given three answers to choose from. The most common answer selected was “Move on, there are plenty of other programs to promote” with 53.8% of affiliates selecting it. Next up was “Contact the affiliate manager to find out why you were denied and try to see if the situation can be remedied”, which was picked by... [...]
The latest article on HubSpot blog is titled “What if Your Marketing Shut Down for a Month?”. Pamela Vaughan says, “Well folks, it happened. For the first time in 17 years, the United States federal government officially shut down today. This means that roughly 800,000 nonessential public sector employees were sent home from work without pay as legislators work toward a solution for implementing a new spending bill — an extremely unfortunate situation for the workers filling those roles”. What if Your Marketing Shut Down for a Month? HubSpot [...]
The latest post on ‘Mashable’ is titled “5 Ways to Launch a Successful Online Business”. Tim Ferris says, “The momentum a company builds in its first few weeks can signify its potential to soar — or, alternatively, the inevitability of its failure. That’s why contests like the Shopify Build-a-Business Competition are so great: They can predict the success of a startup early and help companies identify the weaknesses in their business models before they officially launch. Of the 100,000 competing startups in the Shopify competition, five received winning titles: GameKlip,... [...]
The latest ‘Econsultancy’ blog post is titled “Three ways for marketers to grow, maintain and drive business with mobile CRM”. Matthew Kates says, “Consumers use their mobile devices to comparison shop, get directions to a business, or make reservations at their favorite restaurant. But often the communication from brands stops there. Businesses of all kinds should be better engaging via mobile with their customers. After all, engaged customers are your most valuable asset: optimising engagement can help you outperform the competition”. Three ways for marketers... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “The Content Marketer’s Guide to Writing a Book″. Baer says, “Does the very idea of writing a book scare you? It sure freaked me out the first time someone hired me to write one for them. Sure, I had plenty of professional writing and content marketing experience. But writing a book is a horse of a different color. A book represents an experience like no”. The Content Marketer’s Guide to Writing a Book Jay Baer’s ‘Convince & Convert’ Blog [...]