The latest MOZ blog post is titled “Your New Sales Cycle: Optimizing for the Ultimate Moment of Truth”. Brian Solis says, “There are many apparent “moments of truth” in a sales cycle—those important moments when customers decide to take action. As SEO blends more and more into experience design, content marketing, and social networks, one moment becomes increasingly important: the ultimate moment of truth”. Your New Sales Cycle: Optimizing for the Ultimate Moment of Truth MOZ Blog  [...]

The latest ‘Web Marketing Today’ blog post is titled “21 Ways to Integrate Email Marketing and Social Media”. Pamella Neely says, “There has been conflict between social media and email marketing over the last few years. Some observers believe email is dead. Others cite stats refuting the rumor. Wired magazine reported earlier this year “email is crushing Twitter and Facebook for selling stuff online.” And ExactTarget’s Channel Preferences survey found 77 percent of people prefer to get marketing retailed messages through email”. 21 Ways to Integrate Email Marketing and Social... [...]

The latest article on HubSpot blog is titled “Social Media Managers Must Work Around Lousy Business Models”. Anum Hussain says, “Raise your hand if you’ve ever been screwed over by an airline. Yeah, me too — multiple times. Most recently, United Airlines canceled my flight out of Cleveland an hour before my coworker and I were to depart. When we asked what to do about having nowhere to stay for”. Social Media Managers Must Work Around Lousy Business Models HubSpot  [...]

The latest post on ‘Mashable’ is titled “Social Media Spam Increased 355% in First Half of 2013”. Lorenzo Franceschi-Bicchierai says, “As email clients get better at detecting and filtering spam, spammers are moving to social networks, where they have better chances of going undetected. That’s why, on a typical social media account, spam has risen 355% in the first half of 2013, according to a new study. Spam is spreading on social networks so much that 1 in 200 social media posts is spam, and 5% of all social media apps are spammy (meaning they promise a potentially... [...]

The latest article on ‘Business 2 Community’ is titled “Using Hashtags In Social Media Is Good For Your Business : A How To Guide”. Mila Araujo says, “1. First, you need to identify where your posts or subject fits in. Chances are there is already a hashtag being used for your area of communication. 2. Find someone who is already active in your field, and then see what hashtags they are using”. Using Hashtags In Social Media Is Good For Your Business : A How To Guide Business2Community.com  [...]

The latest ‘Econsultancy’ blog post is titled “Seven great social campaigns from September”. David Moth says, “While scouring the internet for ideas and information I often stumble across interesting and innovative social campaigns that deserve to be highlighted to the masses. Until now we didn’t have a forum in which to share these examples, so this is my first attempt at rounding up some of the most interesting campaigns that have launched in the previous”. Seven great social campaigns from September ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “A Free, Customizable Template to Help You Prove Marketing ROI”. Ginny Soskey says, “It’s a brand new month, everyone! It’s a time for new beginnings. New campaigns, new landing pages, new blog posts, new emails, and new social media posts are all on the horizon. But wait … aren’t we forgetting something? With last month’s activities all done, we need to pause for a second to examine what worked”. A Free, Customizable Template to Help You Prove Marketing ROI HubSpot  [...]

The latest post on ‘Mashable’ is titled “10 Predictions About the Future of Ecommerce”. Scott Gerber says, “Personalized shopping is changing the way we find, buy and recommend products to our friends already. But from a business point of view, what’s going to capture shoppers’ attention next? We asked 10 founders to share what they think the future of personalized shopping holds (ecommerce entrepreneurs, listen up!). Here’s what they had to say: 1. Custom Everything Clothes, shoes, glasses and just about everything we thought would never move fully online... [...]

The latest ‘Econsultancy’ blog post is titled “What if web ads became opt-in?”. Danny Chadburn says, “Brazil is set to be a busy place over the next few years with a World Cup and an Olympic Games to host. These grand events not only bring with them some of the greatest sportspeople on the planet, they’re now synonymous with money via an influx of tourism and a strong scent of advertising dollars. This need to satisfy the interests of big businesses could be interesting in São Paulo (the world’s seventh largest city) where in 2006 the local government enacted... [...]

The latest article on ‘MarketingProfs’ is titled “Five B2B Marketing Trends to Watch”. Russ Fradin says, “Today’s B2B marketers find themselves confronting a rapidly shifting landscape. The ever-increasing array of digital/social options means that if companies are to engage with their customers, employees, or competitors through social media, they must use a variety of multimedia platforms and provide eye-catching shareable content. They have to make everything available on mobile. Big Data is not a “nice to have” but a “must have” for marketers to make... [...]