The latest article on Mark Ling’s ‘Affilorama’ blog is titled “Halloween Costume Affiliate Programs: The Tricks To Get the Treats”. Cecille Loorluis says, “The 100-day countdown to Christmas may have begun, but before we celebrate the most wonderful time of the year, we need to celebrate the scariest, creepiest, most sugar-laden time of the year: Halloween! Yes, time to bring out the creepy costumes and the bowls of candy … and time to make money off them, too!”. Halloween Costume Affiliate Programs: The Tricks To Get the Treats Mark Ling’s  ’Affilorama’ Blog  [...]

The latest post on ‘Mashable’ is titled “Is Your Business Spending Too Much Time on Facebook?”. Nellie Akalp says, “ Countless articles and studies have focused on the negative psychological consequences ofFacebook. They include everything from depression (seeing friends’ awesome vacation photos while you’re sitting at a computer can spark FOMO, or “Fear of Missing Out”) to relationship problems (a British survey found that nearly one-third of divorce filings in 2011 mentioned Facebook). Researchers in Norway have even published a new psychological scale to... [...]

MarketingSherpa has released a case study titled “The ROI of lead nurturing”. Daniel Burstein says, “”Webinars and white papers sent to our nurture lists draw prospects’ interest, and open the door for our Sales reps.” -Marketer insight on most effective lead generation tactics You probably know you should have a robust lead nurturing track for prospects below a certain lead score. You also know you should floss every day and eat organic vegetables instead of processed foods. The question is: do you? To encourage you to invest your time and budget in lead nurturing,... [...]

John Chow’s latest blog post is titled “3 Powerful WordPress Plugins to Download”. Chow says, “Truth is, plugins are essential because it can aid navigation, improve conversion rates and help send the right traffic your way. But which plugin should you use? Too many of these plugins can slow down the speed of your website. In the same vein, when you don’t have enough of them to support the foundation, there could be a perpetual struggle to optimize and grow your blog eventually. In the past 4 months, I’ve been experimenting with the plugins I’m about to share with you”. 3 Powerful... [...]

The latest MOZ blog post is titled “Blogger Outreach – What Do They Think About SEOs?”. David Sottimano says, “Have you ever wondered why bloggers didn’t reply to your last outreach email? Why they refused to link to your shiny new infographic, or what they really think about SEOs? This post walks through the results from a survey of bloggers, offering a window into their world”. Blogger Outreach – What Do They Think About SEOs? MOZ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Just 11% of top spending advertisers use responsive design”. David Moth says, “Responsive design is widely accepted to be the most effective way of accommodating the consumer shift towards mobile technologies, yet a new report from theIAB suggests that companies have been relatively slow on the take up. Just 11% of the UK’s 100 highest spending advertisers currently use responsive design, including Nissan, Direct Line, Go Compare, Microsoft and Chanel. ome sectors have been quicker on the uptake than others, but due... [...]

The latest article on HubSpot blog is titled “6 Ways to Reduce Wasted AdWords Spend”. Larry Kim says, “Even though I think Google AdWords is one of the greatest advertising systems there is, I’m the first to admit that Google makes it really easy to waste your money. A lot of the default settings in AdWords are there to maximize your reach — which is great if you want the highest possible number of clicks”. 6 Ways to Reduce Wasted AdWords Spend HubSpot  [...]

The latest article on  ‘Marketing Land’ is titled “ActiveCast Media Sues Google For Withholding AdX Traffic Acquisition Payments”. Ginny Marvin says, “A lawsuit filed in US court last week by ActiveCast Media against Google provides an inside glimpse at just how opaque and complex the world of online traffic acquisition ecosystem can be. ActiveCast, a subsidiary of Web Integrated Net Solutions and headquartered in the British Virgin Islands, is suing Google for breach of contract, claiming the Internet giant is unlawfully withholding payment for traffic ActiveCast... [...]

The latest ‘Econsultancy’ blog post is titled “Why cyber security matters”. Jessica Barker says, “The world is faster, and more connected, than ever before: that pace and those networks just keep growing. As individuals, businesses and societies we are now linked in ways that would have been unimaginable just a couple of decades ago, and through these links we are sharing huge amounts of information. We are living in a knowledge economy where information has become incredibly valuable, whether that is commercial information that would enable a competitor to overtake... [...]

The latest article on ‘MarketingProfs’ is titled “SEO Strategies Every Company Needs to Master”. Verónica Maria Jarski says, “No recipe exists for creating a search engine optimization (SEO) strategy that will perfectly suit everyone’s business. However, most recipes will feature similar ingredients. So, take the best elements of the various recipes and come up with the best plan for your own customers’ taste and liking. An infographic by GoBeyond SEO provides one type of plan for developing an SEO strategy. It features seven steps. The first step is to begin with the... [...]