The latest article on Business Insider is titled “Mobile Ad Spending Has Doubled Since 2011 [THE BRIEF]”. Aaron Taube says, “Good morning, AdLand. Here’s what you need to know today: New research from the Interactive Advertising Bureau finds that marketers are spending twice as much on mobile this year than in 2011. The IAB found that the average mobile ad budget in 2013 was $242,750. The New York City agency Lipman is going out of business after more than 80 years serving high fashion clients. The New York Post reports the agency’s demise came due to possible... [...]

The latest article on ‘Business 2 Community’ is titled “Is it Time to Re-Think Your Social Media?”. Yasmin Bendror says, “It’s time to check in: How is your social media marketing doing across the channels that your business is active in? Are your videos getting the views you want on YouTube? Is your Twitter following increasing every day? Are you getting comments on your blog? And are your Facebook posts being shared frequently so your Facebook Insights are mostly “green” and look like this”. Is it Time to Re-Think Your Social Media? Business2Community.com  [...]

The latest article on HubSpot blog is titled “Why You Should Stop Using Google Rankings as Your Primary SEO KPI”. Jeff Quipp says, “Google has made a lot of changes in the last couple of years, and despite the fact that some of these changes have been labeled as furry, cuddly animals (pandas and penguins), they have been anything but cute. For many companies, these changes have been disastrous. A big reason that the impact of these changes”. Why You Should Stop Using Google Rankings as Your Primary SEO KPI HubSpot  [...]

The latest ‘Web Marketing Today’ blog post is titled “18 Questions to Ask a Potential SEO Consultant”. Kathleen Fealy says, “Most small to mid-size business owners are so busy running operations that they just hope they make the right decision when they hire search-engine-optimization help, whether it’s an outside firm or in-house employee. Because of the rapid growth of the Internet and its constantly changing nature, it’s often difficult to distinguish between those that know what they are doing and those that don’t. I often tell my clients that it’s like hiring a contractor... [...]

The latest post on ‘Mashable’ is titled “Google Reveals Major Update to Search Algorithm”. Kurt Wagner says, “One day before celebrating the company’s 15th birthday, Google went back to the place where it all started — literally. Inside the garage that housed Larry Page and Sergey Brin when the world’s largest search company was created, Google on Thursday announced a handful of new updates to the company’s search offering, including a major update to Google’s search algorithm that the company calls “Hummingbird.” The new algorithm affects... [...]

The latest ‘Econsultancy’ blog post is titled “Preparing for the W3C’s customer experience data standard”. Ian McCaig says, “The W3C is the global body setting standards for the web.  In the past its helped to codify vital online standards such as HTML and CSS but its yet to tackle the issue of the many different types of marketing data that websites now produce and manage.   This is now set to change with the introduction later this year of a new digital data standard that has the potential to revolutionise the way that every website handles marketing data”. Preparing... [...]

The latest post on ‘Mashable’ is titled “The Reality of Social Media Marketing Crushes Expectations”. Todd Wasserman says, “Posting pictures on Facebook and interacting with fans may sound like fun, but that’s not always the case. When you’re running a business, it can be just one more job to do. It’s also a task with an uncertain return on the investment of your time and money. All this may make one yearn for the days when all you needed to market your business was to run a print ad somewhere. Talk to Tanya Lotzof and you’ll sense the frustration. After... [...]

The latest article on HubSpot blog is titled “The Best Product Videos Ever (and Why They Make You Buy)”. Meghan Keaney Anderson says, “I could watch product videos all day long. If possible, I’d watch the length-equivalent of The Godfather Part III in product videos at work (assuming they were good enough and my boss allowed it). I’m guessing you may want to watch many of these videos too but may not have that much time on your hands? Not to worry. I thought I’d save you the effort and”. The Best Product Videos Ever (and Why They Make You Buy) HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Seven interesting approaches to blog comments. Which is best?”. Matt Owen says, “Whether comments are made on a blog, or spread across the social web, every business wants customers to make a (positive) noise about them. But while they are great for increasing engagement, comments come with problems of their own. In a week which has seen YouTube finally take steps to clean out the well of eternal torment that it uses as a comment section, and Popular Science is doing away with the chatter altogether, I thought it would... [...]

The latest MOZ blog post is titled “On Our Wait-List? You Get a Moz Analytics!”. Anthony Skinner says, “It is with great pleasure that I announce the wait is over! That’s right, we are now letting people from our wait-list into Moz Analytics! In many ways, I feel like a not-as-cute version of Oprah Winfrey. I may not be worth 77 million dollars, and I am not giving you a car, but it does feel good to give new subscribers who patiently waited a 30-day free trial of Moz Analytics! Over the next few weeks we will be sending emails inviting people to try out the tools”. On Our Wait-List?... [...]