MarketingSherpa has released a case study titled “Cause Marketing: How STIHL united 100,000 independent retailers for “buy local” initiative”. Allison Banko says, ” Big businesses and box stores have captured an entire generation, leaving independent local businesses in its corporate dust. Local retailers are faced with the struggles of competing with those national chains, but also with having its mere existence realized by consumers. This B2C Marketing case study focuses on how STIHL, a hand-held outdoor equipment brand, powered Independent We Stand: a countrywide... [...]

Gail Trahd’s latest ‘PLR Health Wizard’ blog post is titled “How to Develop a Thriving Affiliate Health and Wellness Business”. Gail says, “Affiliate marketing is an opportunity to learn strategies you can use in any other business model. Here are the basic principles you can follow, a list of benefits, a plan, resources and product list you can use to jump start your health and wellness marketing”. How to Develop a Thriving Affiliate Health and Wellness Business PLR Health Wizard Blog *This blog post was submitted by Gail Trahd.  [...]

The latest article on ‘MarketingProfs’ is titled “What Keeps Marketers Up at Night?”. Ayaz Nanji says, “Not surprisingly, the foremost worry for marketers is reaching customers, with 82% saying it is a major concern, according to a recent survey by Adobe. The next most common worries are understanding whether campaigns are working (79% of survey respondents) and proving campaign effectiveness (77%). Demonstrating return on investment for marketing spend is the fourth biggest concern (75% of respondents), followed by using digital tools effectively (70%)”. What Keeps Marketers... [...]

The latest post on ‘Mashable’ is titled “Facebook Stock Tops $50 for First Time”. Seth Fiegerman says, “Facebook stock climbed above $50 in early trading Thursday after flirting with that price for most of the week. This marks a new all-time high for the company and an 87% increase from stock’s price at the beginning of the year. After suffering a long and painful decline throughout much of its first year as a public company, Facebook has seen its stock rebound on renewed optimism about its strength on mobile and the prospect of additional revenue streams, including Instagram... [...]

The latest ‘Econsultancy’ blog post is titled “Why empathy is a crucial skill for web designers”. Paul Boag says, “The ability to empathise is recognised as a crucial soft skill that web designers, writers and managers require. However, empathy needs more than an intellectual understanding. If you spend anytime at all reading the plethora of articles on designing or running websites, it won’t take you long to encounter the word empathy. The user centric movement obsesses (rightfully so) about understanding users. We create personas, customer journeys and empathy... [...]

The latest MOZ blog post is titled “Improving Search Rank by Optimizing Your Time to First Byte”. Zoompf Team says, “In August, Zoompf published new research showing a clear correlation between the web performance of “Time to First Byte” and Search Engine ranking. In this article, we explore this topic in more detail, including guidance on how you can improve your Time to First Byte”. Improving Search Rank by Optimizing Your Time to First Byte MOZ Blog  [...]

The latest article on HubSpot blog is titled “Get Beyond Views: 3 Metrics That’ll Help You Prove Video ROI”. Kristen Craft says, “In the world of video marketing, there are lots of things you can measure. You can measure views. You can measure how many thumbs up (or thumbs down) it gets. You can measure social shares. But that doesn’t always mean you should be measuring them. If you’re trying to use video”. Get Beyond Views: 3 Metrics That’ll Help You Prove Video ROI HubSpot  [...]

The latest article on ‘Business 2 Community’ is titled “Why it Pays to Reach Young Millennials With Your Marketing Strategy”. Tree Treacy says, “Millennials are a broad generation of consumers, with birth dates spanning from the early 1980s to the early 2000s. Let’s take a closer look at today’s teens on the younger end of the millennial spectrum and what marketing to them means for the future of businesses. The under-20 crowd these days is made up of a diverse bunch. Millennials are 65% more likely than their grandparents to be biracial or bicultural. More and more young... [...]

Patsi Krackoff’s latest blog post is titled “Epic Business Blog Content: 2 Questions Every Blog Owner Must Ask”. Krackoff says, “If you’re in business and have a business blog, you’re frequently challenged by what to write. There’s always a lot you can say about your products and services, but how many different ways can you write about them before your regular subscribers get bored? In my ebook Content Marketing with Blogs, I suggest business blog posts should be written with the 4 E’s as a guide: What you publish on your business blog should: Entertain Educate Engage“. Epic... [...]

The latest article on the ‘The Future of Ink’ blog is titled “The Value of Planning Your Ebook″. Nina Amir says, “In the world of writing, there’s an ongoing debate about whether or not to spend time planning your ebookprior to typing the first word. It’s the “mappers vs. pantsers,”those who like to map out what they will write first versus those who like to write “by the seat of their pants” or as inspiration hits them“. The Value of Planning Your Ebook ‘The Future of Ink’ Blog  [...]