The latest article on ‘Business 2 Community’ is titled “Twitter Marketing Best Practices For Businesses Of All Size”. Nathan Roberson says, “Twitter is very much a marketing medium of wit. At no time in history has there been a channel that can work for your brand one moment, and violently turn into a public relations nightmare the next. Accordingly, today’s businesses have to respect the delicate balance of best practices on twitter if they are going to succeed in this rapid paced channel. Twitter has the power to elevate a brand to almost god-like status (in the case... [...]

The latest post on ‘Mashable’ is titled “Study: Digital to Account for 1/4 of Global Ad Spending Next Year”. Lauren Indvik says, “Advertisers are spending big on digital and they’re not slowing down. According to a forecast released by eMarketer and Starcom MediaVest on Wednesday, digital ad spending will increase 13% to $117.6 billion globally this year, accounting for 22.7% of all ad spending. Next year, digital’s share of ad spend is expected to reach nearly a full quarter, 24.4%. Within digital, the division seeing the biggest growth is, of course, mobile. While... [...]

The latest ‘Econsultancy’ blog post is titled “Facebook ads undervalued by last click”. Matthew Whitehead says, “Last click attribution models undervalue the contribution of Facebook ads by up to 30% in cross-channel advertising campaigns. The last click attribution model, which credits the last ad clicked before a sale or other conversion with all the value for that conversion, is still widely used to measure the contribution of advertising. However, a recent Kenshoo study focused on Facebook advertising helps expose its weaknesses”. Facebook ads undervalued... [...]

The latest article on HubSpot blog is titled “How to Build a Content Creation Process for Your Marketing Agency”. Ron Medlin says, “You’ve heard it time and time again. It’s the mantra for the new world of SEO and inbound marketing: “Content is king!” We all understand that content is the foundation on which every successful online marketing plan should be built — but that doesn’t make it easy”. How to Build a Content Creation Process for Your Marketing Agency HubSpot  [...]

The latest article on ‘MarketingProfs’ is titled “How B2B Commerce Is Changing”. Ayaz Nanji says, “Most B2B vendors (57%) say B2B commerce is fundamentally changing and shifting from offline to online, according to a recent report from Intershop. A similar number of those surveyed (51%) said they are changing their organizational structures and business models to adapt to this shift. Moreover, 44% of respondents said business-to-business vendors are now adopting business-to-consumer best-practices to change and optimize the B2B purchasing”. How B2B Commerce Is Changing MarketingProfs  [...]

The latest article on  ‘Marketing Land’ is titled “Google Shakes Up Display Advertising Development With AdWords’ Ready Image Ads Tool”. Ginny Marvin says, “Google is well aware of the challenges both advertisers and SEM agencies face in getting well-designed display ads built. Ads need to be created in multiple sizes and look good on all devices. Today’s roll-out of Ready Image Ads in AdWords is Google’s best attempt yet to solve this problem and get more AdWords advertisers running display campaigns”. Google Shakes Up Display Advertising Development... [...]

The latest article on Business Insider is titled “This New Metric Helps Companies Figure Out If Their Ad Campaigns Are Actually Working”. The BI says, “Social Lift measures how ads raise social engagement. This post is sponsored by ShareThis. When companies run digital ad campaigns, they keep close watch over the numbers to see how each campaign is performing. It’s an imperfect science, though, and there are a lot of different metrics to keep track of at any one time: CTR (click-through rate), for example, or pageviews, or time spent”. This New Metric Helps Companies... [...]

The latest article on ‘Business 2 Community’ is titled “Manage Your Marketing: Handling a Crisis”. Margie Clayman says, “For companies, bad press has always been a known enemy. In the past, there were angry customer letters, stories on the nightly news, or critical articles in magazines or newspapers. The one advantage that companies have enjoyed until recently in these scenarios was the luxury of time. There was time to see the problem, time to address it, time to craft a response, and time to get the response out there. Today, with the 24/7 news cycle and the online world... [...]

The latest post on ‘Mashable’ is titled “Fallon, Timberlake Try to Stop Making Hashtags Happen”. Neha Prakash says, “Reading comments on Twitter, Instagram and Facebook forces you to wade through the endless swamp of hashtags. The keywords may sometimes serve a purpose online — and we emphasize sometimes — but when used in real life, you are a grade-A #nitwit. Justin Timberlake and Jimmy Fallon proved this point in their latest hilarious sketch, in which they get carried away hashtagging their conversation. Favorites include: #ImTheRealCookieMonster, #lololololololololololol,... [...]

The latest ‘Econsultancy’ blog post is titled “New Twitter stats: talking is way more popular than sharing links”. Chris Lake says, “I thought I’d share a recent study into Twitter usage habits, conducted by Carolin Gerlitz and Bernhard Rieder. I missed this back in May, when it was first released, so apologies if you’ve already seen it. The findings are significantly different to an older study from 2010 by a Microsoft team (Boyd, Golder and Lotan). This may be due to a different – arguably more robust – sampling method, using the Twitter... [...]