The latest article on HubSpot blog is titled “The 8 Types of CTAs You Need to Have on Your Website”. Ginny Soskey says, “There’s no one-size-fits-all solution for calls-to-action. You can’t just slap the words “Click Here” on a red button, put it everywhere on your site that you want people to click, and then start to rake in leads and customers. Effective calls-to-action (CTAs) are abit more complex than that. You’ve got multiple audiences looking at your website”. The 8 Types of CTAs You Need to Have on Your Website HubSpot  [...]

The latest article on ‘MarketingProfs’ is titled “Five Steps to Highly Effective Social-Mobile Campaigns”. Andy Lombard says, “As a marketer, your every encounter with a smartphone-toting consumer should be considered an opportunity: Every mom who searches for product info in a grocery store, every kid who checks in at a concert venue, and every pet-lover who tweets a photo of his dog is a potential buyer to be reached via mobile. They want to buy. You want to sell. But how do you make the connection happen? Best-practices for mobile campaigns may be unclear to many, but the mobile opportunity... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “7 Content Marketing Poop Scoops″. Baer says, “I believe the most common content marketing question I field is: Barry, how do I make exciting content about (insert dull product category here)? On one hand, it’s a good question in that the marketer asking it knows dull content is deadly. But it’s a bad question too. Why? Because it’s the wrong question”. 7 Content Marketing Poop Scoops Jay Baer’s ‘Convince & Convert’ Blog  [...]

The latest MOZ blog post is titled “Kill It on Facebook by Being TAGFEE”. Corey Shelton says, “Creating a great Facebook presence is not only a great way to hedge your web properties against changes in organic traffic, but an outstanding source of traffic in its own right. This post goes through the process of using the TAGFEE philosophy to build a social presence that is loyal, engaged, and tuned in to your brand”. Kill It on Facebook by Being TAGFEE MOZ Blog  [...]

John Chow’s latest blog post is titled “Learn Competitive Intelligence From Performance Marketing For Professionals”. Chow says, “Successful marketing is the centrifuge to business success. It’s how you maintain relationships with your customers, build your brand and make sales. People like John Rampton, an entrepreneur, marketing guru and start-up addict who founded www.artscience.com and Murray Newlands, entrepreneur, marketing guru and founder and editor ofwww.themail.com  are pioneers in the marketing industry, showing business professionals how to be marketing mavericks”. Learn... [...]

MarketingSherpa has published a video titled “Email Measurement: How a former Email Summit attendee achieved a 270% increase in conversion”. Rachel Hoppe says, “At Email Summit 2013, Rachel Hoppe, Marketing Manager, AvidXchange, presented how she took the key takeaways from Email Summit 2012 back to her team, implemented changes and saw impressive results. In her session, “Email Measurement: How a former Email Summit attendee achieved a 270% increase in conversion,” she walked the audience at Summit through her seven steps of success that led to impressive results,... [...]

The latest article on ‘Business 2 Community’ is titled “Business Insider Study: Brands Need Concentrated Social Media Presence”. Emily Wilson says, “Recent statistics indicate a vast and still growing appetite for social media, with the average user perusing their chosen networks anywhere from 30 minutes to 3 hours per day. And as Business Insider notes, much of that time is spent on mobile: “social media is one of the largest time buckets on mobile,” according to the article. Business Insider conducted a study meant to ”analyze the considerations and potential benefits... [...]

The latest post on ‘Mashable’ is titled “Why ‘Clicktivism’ Isn’t a Dirty Word”. Meg Wagner says, “Liba Rubenstein, Tumblr‘s director of outreach, has heard all of your complaints. She knows some people think online activism is lazy. She’s aware that some believe what society does online is independent of what they do offline. She’s heard every argument against “clicktivism.” “At best, [online activists] are accused of being naive of how the world really works,” she said at the Social Good Summit“. Why ‘Clicktivism’... [...]

The latest article on  ‘Marketing Land’ is titled “Making Multi-Screen Campaigns More Engaging: Tips From 3 Pioneers At #AWX”. Lauren Litwinka says, “Welcome back to Marketing Land’s coverage of Advertising Week 2013! The afternoon of Day 2 assembled an esteemed panel of pioneers in the multi-screen campaign space. Lead by moderator Suzan Gursoy, Publisher of ADWEEK, the trio of speakers included Ritu Trivedi, SVP, Digital Strategy & Partnerships, MEDIAVEST, Karen Starns, Edwards GM Bing Consumer Marketing, MICROSOFT, and Aimee Duell EVP Brand Partnerships,... [...]

The latest article on ‘MarketingProfs’ is titled “IBM’s Ed Abrams on SMB Social Strategy and Content Marketing”. Kerry O’Shea Gorgone says, “Newsmakers in social marketing tend to be large companies, with big ad spends. Small and midsize companies can sometimes feel as though they’re at a relative disadvantage, but the technologies that power big organizations’ social efforts are becoming more affordable for smaller businesses. Ed Abrams, vice-president of marketing for IBM’s small and midsize business unit, explains the changing landscape, and offers tips... [...]